Journal of Advertising Best Article of the Year Award

The Journal of Advertising Best Article Award was instituted in 1988 to honor the best article published in the Journal each year. Authors are honored with a $500 check and a plaque during the annual AAA Conference.

Past Winners:

2008
Stephen J. Grove, Les Carlson, and Michael J. Dorsch, “Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time.”

2007
James H. Leigh, George M. Zinkhan, and Vanitha Swaminathan, “Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads.”

Hyung-Seok Lee and Chang-Hoan Cho, “Sporting Event Personality: Scale Development and Sponsorship Implications”

2006
Joo-Young Kim, Jon D. Morris, and Joffre Swait, “The Six-Construct Model of True Brand Loyalty.”

2005
Edward F. McQuarrie and Barbara J, Phillips, “Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words.”

2004
Minette E. Drumwright and Patrick E. Murphy, “How Advertising Practitioners View Ethics.”

2003
Julie Ruth and Bernard L. Simonin, “Brought to You by Brand A and Brand B.”

2002
Barbara J, Phillips and Edward F. McQuarrie, “The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements, 1954-1999.”

Marla Royne Stafford, Thomas F. Stafford, and Ellen Day, “A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions.”

2001
Joyce M. Wolburg, “The 'Risky Business' of Binge Drinking Among College Student: Using Risk Models for PSAs and Anti-Drinking Campaigns.”

1999
Ruth Anne Weaver and Spencer F. Tinkham. “The Sleeper Effect and Negative Political Advertising.”

1998
Brian D. Till and Terence A. Shimp, “Endorsers in Advertising: The Case of Negative Celebrity Information.”

1997
Amna Kirmani, “Advertising Repetition as a Signal of Quality: If it's Advertised so Much, Something Must be Wrong.”

1996
Avery M. Abernethy and George R. Franke, “The Information Content of Advertising: A Meta-Analysis.”

Cele Otnes and Linda M. Scott, “Something Old, Something New: Exploring the Interaction Between Ritual and Advertising.”

1995
Dean M. Krugman, Glen T. Cameron and Candance McKearney White, “Visual Attention to Programming and Commercials: The Use of In-home Observations.”

1994
Barbara B. Stern, “A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient,” 23(2). 

1993
Teresa J. Domzal and Jerome B. Kernan, “Mirror, Mirror: Some Postmodern Reflections on Global Advertising.”

Patricia A. Stout and Roland T. Rust, “Emotional Feelings and Evaluative Dimensions of Advertising: Are They Related?”

1992
Lawrence C. Soley and Robert L. Craig, “Advertising Pressures on Newspapers: A Survey.”

1991
Darrel D. Muehling, Russell N. Laczniak, and Jeffrey J. Stoltman, “The Moderating Effects of Ad Message Involvement: A Reassessment.”

1990
Peggy J. Kreshel, “John B. Watson at J. Walter Thompson: The Legitimation of 'Science' in Marketing.”

1989
David W. Stewart and Scott Koslow, “Executional Factors and Advertising Effectiveness: A Replication.”

1988
Roberto Friedmann and Mary R. Zimmer, “The Role of Psychological Meaning in Advertising.”