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 Marla B. Royne, Editor Marla B. Royne received the Ph.D. from the University of Georgia, the MBA from Rollins College and the BFA from the University of Arizona. She is professor and chair of the Department of Marketing & Supply Chain Management at the Fogelman College of Business & Economics at the University of Memphis. Her research has appeared in numerous journals including the Journal of Advertising, Journal of Advertising Research, Journal of Current Issues in Research & Advertising, Journal of Retailing, Journal of Business Research, and several other publications. She is former associate editor of the Journal of Consumer Affairs. Her awards include the 2002 Best Article of the Year Award from the Journal of Advertising and the outstanding reviewer award from the Journal for 2000. She is also a two-time recipient of the AAA Research grant. In 2005, she received the Suzanne Downs Palmer Professorship in Research at the University of Memphis.
 Eric Haley received the Ph.D.from the H.W.Grady College at the University of Georgia, and the M.A. and B.A. also from the University of Georgia. He is currently professor of advertising at the University of Tennessee School of Advertising and Public Relations. Eric’s research has appeared in journals such as the Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Advertising Research and other publications. He is a recipient of the 7th District's AAF Donald Hileman Award for "service beyond the ordinary to advertising and advertising education." Eric is a former associate dean in the UT College of Communications and also served as development associate to the Dean.
 Christine Kowalczyk is a Ph.D. candidate at the University of Memphis. She received her A.B.J. and M.B.A. from the University of Georgia. Christine’s research interests are in branding and advertising. She is currently finishing up her coursework.
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